I started buying records in 1982. Sort of.
There was a store on Church Avenue in Brooklyn called Carl’s Records. I would go there with an aunt or uncle every now and then, and the proprietor (Carl) would usually let me pick out one 45 I could have for free. When Carl sold the store a year or so later, I would sneak into my piggy bank and beg my uncle to take me to what was soon re-named Enterprise Records. This almost-weekly ritual set me on a path that would entail 12 years in music retail in a variety of positions, and almost another decade selling music to retail. I’ve been closely involved with record stores in some capacity for over half my life, and I’ve been going to them regularly for almost my entire life. I’ve lived for Tuesdays, the day music releases typically are released, for almost as long as I’ve been making my own money.
It hasn’t been uncommon over the past 20 years for me to close my shift (or in more recent times, come back to the office after lunch) with a shopping bag full of tapes and/or CDs. Even as I shifted from making purchases at record stores to utilizing e-commerce, Tuesday afternoons have been a highlight. I’ve waited for that thump that indicates the mail person dropping off my Amazon box of goodies. Lately, though, those Amazon packages have been coming less and less frequently. I’ve found myself, as a general rule, not as quick to purchase new music as I used to be. Given the fact that sales of prerecorded music have dropped sharply over the past decade and a half (folks are buying about 50% as many albums as they were at the height of the music industry in the late ’90s/early ’00s) I’m definitely not the only one. But as someone who’s lived, eaten and breathed music for the overwhelming majority of his life, it certainly surprises me.
There are a few reasons I’ve targeted for this drop in interest. One is convenience. Streaming music is a relatively recent occurrence, and Spotify and similar applications have definitely rid some folks of the need to own music. While I don’t see myself ever giving up physical media completely, I will say that Spotify, which I use as an enhancement to my music ownership, not as a substitute, has made me a significantly more discriminating music consumer. Let’s take a recent release-how about the new album from The Fray? I dig dug The Fray. I thought their first album was great. Their second album was OK. Their third album was…less OK than the second one. Pre-Spotify, I might have plunked down ten bucks for their newest effort without hearing a note, just on account of the brand loyalty. However, I gave it a listen on the day it came out and was so underwhelmed that I briefly considered trying to figure out how to delete the plays from my last.fm scrobbles so that The Fray wouldn’t have more plays than artists I enjoyed more. Hey, I never said I was the most rational guy in the world. The point I’m making, though, is that I can think of a number of artists I would’ve bought new music by blindly five or ten years ago (Madonna and Green Day to name two) that ended up getting no money from me (except whatever pittance Spotify offers them) because I got to listen to their albums before walking into a store and plunking down dough-and regretting the purchase within 24 hours only to sell the CDs back at 1/20 what I paid for them.
I don’t want to be the “new music doesn’t sound as good as the music I liked when I was young” guy. I mean, I’m not an old man by any stretch of the imagination. I’ve got a couple of years to go before I hit 40. Hell, Pharrell is the hottest cat going right now, and he’s a few years older than me. Robin Thicke had last year’s biggest hit and he’s only a year younger than me. Lots of popular acts are in my general age range (Kanye, John Mayer, etc.) That said, there seems to be a bit of a lull in interesting music these days. Maybe I’m not digging deeply enough, but can that really be the case if in previous years there’s been more than enough music made at the mainstream (and maybe a level or two below) threshold that’s been worth purchasing? We’re 90 days into 2014 and I’m not even sure if I’ve bought 9 albums (Pharrell, Talib Kweli, Foster The People, Neil Finn, Toni Braxton & Babyface, Broken Bells…that may be it.) In the entire month of April, the only release I’ve designated as a must-purchase is the 20th anniversary edition of Nas’s Illmatic, an album I’ve already purchased four times (twice on CD, once on cassette and once on vinyl.) Is it possible that someone with a fairly wide breadth of genres that I enjoy can’t find one new record to spend money on? I’ve often grumbled that the music industry seems to employ a feast or famine method when it comes to interesting releases, often putting out 3 or 4 interesting albums on the same day instead of spreading the wealth. Well, if there’s some holding out going on, I’m wondering when the deluge is gonna occur. In order to get me to catch up to previous years, there’s gonna have to be a couple of weeks with 10+ interesting albums coming out on the same day.
It’s not to say there haven’t been popular releases that are interesting to others. However, a look through the current Billboard Top 20 reveals only three albums I own (Pharrell, Beyonce and John Legend) and only one album among the rest that I was even remotely interested in (Aloe Blacc) before auditioning it and deciding it wasn’t worth my money.
(Of course, shortly after I typed this up-a May release schedule emerged with new albums from The Black Keys, Ray LaMontagne, Coldplay, Michael Jackson and more…)
Am I getting old? Is pop music just in a stage of extreme sucking? Will my music consumption be what it once was? How difficult are these questions to even answer?
10 comments
Trey Stone says:
Apr 2, 2014
This is specific to rap but I’m not a fan of the DJ Mustard/ratchet aesthetic currently dominating radio. Maybe I’m letting my coast down
truthfully with rap I’ve stuck a lot with artists I’m already into, which can be problematic when their quality of work declines (although Kanye has defied this rule — “Yeezus” is one of his top albums.) Main new guys I’ve gotten into most recently are Future and Young Thug (who has a really eccentric style for such a generic name,) who both do this warped autotune-ATL rap style that I don’t think you’d like, lol. One problem is that new music’s constantly being released for free on mixtape sites, but when you download some and they turn out mainly garbage it kinda kills your motivation to wanna keep up with things.
Mostly though as someone who likes to follow producers I’ve found a lot of the “it” guys of the last few years lacking, & played on the radio way out of proportion with their actual talent.
Gonzo says:
Apr 2, 2014
This would be a fantastic, although complicated podcast topic. I’m having similar feelings – I don’t think I’ve purchased a single 2014 release yet (although I remember last year having a similar trajectory for me, but picking up in summer/fall).
I think there are a lot of factors at play here (and I’m totally speculating):
1. Commercial radio isn’t doing it’s job, period. (Come on, you saw that one coming!) There’s top 40 stuff out there that I like, and even more that I don’t, but understand the appeal of. But the scope of popular radio play just seems so damn narrow these days. A lot of the same industry dynamics were certainly in place in decades past. But even in the ’90s, I feel like there was a decent spectrum on the dial, and to some extent, even within stations. These days, not so much. For example, our “new rock” station probably spends half of it’s playlist spinning music from 1991-2001. You need some familiarity, but a number of stations in this market are using it as a crutch, rather than more actively promoting new music.
2. I want to make a claim against the music industry too, but that’s too easy of a target. The fact is a lot of the most celebrated (by me and by pop culture) “indie” acts are on subsidiaries or at least have distribution deals. But I wonder if they’re getting enough promotional attention.
3. I don’t think it’s just that services like Spotify make us more discriminating consumers (though that’s a piece of it), I think that we’re also more cautious with spending in our age group more generally. It’s hard to justify blind or semi-blind purchases when we have bigger fish to fry (travel, for instance).
4. That said, you also mentioned digging. It takes a lot more time and effort to sift through the “stacks” these days. There are so many avenues to exploring new music, but such little guidance for doing so. Yes, plenty of blogs and the like, but there’s a real lack of tastemaking in comparison to our childhood and teenage years (radio again, MTV, etc.).
More later, perhaps.
MJ says:
Apr 2, 2014
Yeah, it’s very strange to me that two of my favorite albums this year so far (De La Soul & Marsha Ambrosius) have been free mixtapes.
I’m familiar with Future, not so much with Young Thug.
MJ says:
Apr 2, 2014
Probably correct on all counts: radio has become incredibly tight and marginalized, the industry is scared to develop new and offbeat talent, we’re all (hopefully) becoming much better at spending our money, and we’re also probably overwhelmed with options.
What to do?
Gonzo says:
Apr 2, 2014
Damn, you made that so much more concise!
MJ says:
Apr 3, 2014
That’s what happens when you have no attention span!
GG says:
Apr 8, 2014
Super interesting topic.
You know what I have on my computer and never open up and have been one of the early users of? Spotify. I don’t even listen to new stuff for free anymore.
I think that since I stopped writing about music, I haven’t forced myself to listen to anything. Podcasts have replaced music for me. I have a circuit of podcasts that I know will entertain me and thus, I don’t have to test out any new music.
I’m trying to think back to when I was in my late teens/early 20s when I did my most spending on music. I was also reading Vibe, Source, and XXL every month. I wasn’t reading about much music online until Epinions days. But I was at Tower every Tuesday at least buying hot singles that were on the radio.
And even today, I listen to more top 40 than I have in 10 years because of XM and having two teenagers. Still doesn’t make me really want to buy albums. And it’s not making me interested in buying singles either. (And I’m not saying I hate every song either. Most of it is fine.)
I bought zero full albums in 2014 and the first album I buy will be the MJ stuff. Yep, my first album of 2014 will be from a guy who isn’t alive. Shows you how much today’s music is reaching out to me.
MJ says:
Apr 8, 2014
The more I think of it, the more I wonder if there just aren’t any new artists coming to take the place of people who I either don’t like anymore or who have passed away. I think everyone I’ve bought an album from this year is someone who I’ve purchased an album by before…and I think even with a bunch of interesting May releases, it’s the same thing–all artists I’m already familiar with. Weird.
GG says:
Apr 8, 2014
Agree with that. I buy stuff I know I am going to like, will like enough just based on the artist, or out of loyalty (LL). I haven’t bought anything on a lark in years.
Trey Stone says:
Apr 10, 2014
Speaking of Future, his new song “I Won” with Kanye is mad disappointing (is “mad” an East Coast thing? Feel like I picked it up from a guy I knew from Jersey.) OTOH I thought ‘Ye’s verse on “Sanctified” from Rick Ross (I know) was pretty killer.
I saw Kanye delayed the Australian leg of his tour supposedly to finish work on a new album, but then read that he might just actually be prepping for his wedding