Over the years, I’ve grown quite fond of “oral history” type books. You know the type-they cover an event and try to get as many soundbites from people who were involved in the event, so it’s like you’re reading a conversation, if that makes any sense.
As you’re well aware, I’m a pop culture junkie, so when I realized there was a book that covered MTV’s first decade, and contained observations from the executives, personalities and artists who were integral to the network’s launch and initial popularity, I was on that shit like white on rice. As it turns out, “I Want My MTV: The Uncensored Story of The Music Video Revolution” is a hilarious and informative read. Just about everyone who was anyone in the early years of the network (provided they’re still alive to tell the tale) makes an appearance here, and they all have interesting things to say.
After almost two decades of vacuous reality programming, it’s hard for some people to remember (or imagine) what a big fucking deal MTV was to the music industry. The network not only turned music into (at least partially) a visual medium, but the were instrumental in exposing innumerable artists and genres to a wider audience. The emergence of hair metal, the breakthrough of hip-hop, even the Boy Band Revolution of the late Nineties (too late to be covered here)…all made possible, in large part, by a network that didn’t even make money for the first few years of it’s existence.
Want some truth? I witnessed very little of the period covered here in person. Well—correction. I was certainly alive when MTV started, but I didn’t live in a place where I could watch the network regularly until 1994, and at that point, they were already waist deep in “Real World” (although it was right before the best season ever started). So, the years of MTV being a novelty, or even groundbreaking, were already in the past. As a result, a lot of the stuff I read in this book still had sort of a cool discovering-for-the-first-time quality to it.
Of course, there are also the oft-told stories. There’s still a TON of disagreement about the whole Michael-Jackson-breaking-the-color-line on MTV thing, for example. This tale has been told by 100 different people in about 100 different permutations and, well, you know…it’s kinda like your parents telling stories about things that happened when they first started dating. Time has warped the memories a little bit. Add in the natural human urge to embellish, and…no two people are gonna have the same story.
As someone who has followed and/or worked in the music industry for virtually his entire life, I’m quite familiar with the personalities that a lot of the label bigwigs and businessmen who started the network have. If you can tolerate that “my shit doesn’t stink” mentality (typical of corporate America), then there are some stories here that you’ll absolutely love. A key word to remember as you’re reading this book is “excessive”. The money was excessive, the risks taken were excessive, the drugs were excessive, the personalities are excessive.
I don’t know if I’m willing to share any specific stories with you guys (’cause you should REALLY get the book), but among the book’s participants are all of the living original MTV VJs, plus personalities like Downtown Julie Brown, Adam Curry and Dave Holmes, as well as artists ranging from Sebastian Bach to Pat Benatar to Paula Abdul. Bobby Brown clarifies (not really) the story behind the infamous VMA performance where a vial of coke (or, as Bob says, his diamond watch) fell onto the stage floor mid-dance routine. Billy Squier devotes an entire passage to his career-killing “Rock Me Tonite” video, and a who’s who of pop, rock and hip-hop pops by for cameos.
Bottom line: if you have even a passing interest in any of the following: music videos, popular music of the past thirty years, pop culture, hilarious stories, drugs, racism/sexism/homophobia, television or anything that’s happened to change the way we interact since August 2nd, 1981, then you NEED to pick up a copy of this book.
Grade: A
10 comments
GG says:
Nov 17, 2011
I’m so getting this when I get my Kindle.
blerd says:
Nov 17, 2011
You’ll dig it for sure.
Gonzo says:
Jan 16, 2013
Dug up this review out of curiosity as I’m finishing up the book right now. It really is an A/A+ book. For 550+ pages, it’s a quick read and I think the oral history format (which I too am enamored with) was the best possible way to present the story/stories.
Big Money says:
Jan 21, 2013
Agreed. We’ll have to have a conversation about the book one of these days.
GG says:
Jan 22, 2013
I pick it up casually as it hasn’t grabbed me as I thought it would. But it’s still fun to read.
I have it on my Kindle, and what would’ve been awesome is if there were links to the videos on YouTube or maybe embedded in the book somehow. I also find myself going to Google Image search to remember what people looked like in the 80s.
Gonzo says:
Jan 22, 2013
That’s kind of surprising to me, but to each their own. I just thought it was great because it was simultaneously a commentary on MTV, the cable industry, American popular culture, the music industry, etc. And I think the book implicitly makes an argument for why MTV isn’t MTV anymore (sad as that may be).
GG says:
Jan 22, 2013
I think part of the reason is because with these kind of oral history type books, (the ESPN one included which is even more up my alley than this one) there are natural start and stop points. The narrative doesn’t exactly flow. It’s more like reading a text book or something of that nature in that my main reason for continuing is to learn about what something was like.
And I don’t mean to say that what I’ve read wasn’t enthralling, because it was. But it’s taken me close to a year to get through half the book and a lot of it *I think* is because it’s more history text than story.
Gonzo says:
Jan 22, 2013
I can see that. I think that the oral history format is a love it or hate it kind of thing. I kind of love it, although truthfully I can only think of two other books of this ilk that I’ve read (one on Sly [which Big Money reviewed recently], and another on Hunter Thompson).
Big Money says:
Jan 22, 2013
I LOVE the oral history format. For me, it makes it feel less like a book and more like a conversation, if that makes sense.
Gonzo says:
Jan 22, 2013
Yeah, that’s kind of my take too, BM. I thought that Marks and Tannenbaum did a pretty good job of taking all of these separate interviews and weaving them into each other (as you said, putting them into dialogue with each other).
That said, I cannot fathom the amount of work that the authors did in putting the book together. It intimidated me from doing this kind of project myself!