If you’re a music geek (and let’s face it – you probably are, if you’re reading this), you know that music labels love springing expensive collector’s packages and box sets on gift-givers as the holiday season approaches (and like it or not, Christmas is less than five months away). Nirvana’s Nevermind is being reissued with a bunch of extra content for its 20th anniversary (because duh), Sting’s getting his first multi-disc career retrospective and even underrated or forgotten acts are getting the deluxe treatment.
This year marks 20 years since U2 released Achtung Baby, one of the landmark albums of the ’90s. Even after monumental successes like Achtung (and killer cuts like “Mysterious Ways,” “Until the End of the World” and the heartbreakingly gorgeous “One”), the biggest rock band in the world toys with its audience. Sure, this year they put on the highest-grossing tour of all time, but Bono and The Edge also wrote the music to the Broadway disaster Spider Man: Turn Off the Dark. A revisiting of Achtung could easily be the key to bringing U2 back into the light; after all, the band’s previous reissues of nearly every album of theirs from the ’80s (sorry, Rattle and Hum) were nicely-packaged deluxe affairs that offered both hard-to-find B-sides and unreleased outtakes alongside the albums themselves.
But “deluxe” doesn’t begin to describe the plans U2 recently unveiled for Achtung Baby. The 20th anniversary edition of this album will be available as a standalone remastered edition or a double-disc set with B-sides and remixes, or even as a quadruple-vinyl set. That’s not particularly crazy. What is particularly crazy is the deluxe box set edition, which includes Achtung Baby, the 1993 follow-up Zooropa, two discs of remixes and two discs of B-sides and alternate takes as well as four DVDs of content, including music videos, a new documentary on the making of the album and the band’s Zoo TV tour special from Sydney, Australia. That’s ten discs, essentially devoted to one album (two, if you don’t think Zooropa was included as sort of an afterthought). And, as if that weren’t crazy enough, that deluxe set has its own deluxe set, including vinyl, collectible badges and stickers and – wait for it – a pair of Bono’s aggravating sunglasses, as he began to wear them during the Achtung era.
Look, I’m all for great albums being expanded into special packages. I proudly own The Beach Boys’ four-disc Pet Sounds Sessions box and I’d buy at least twice that many discs’ worth if Michael Jackson’s estate comes calling with Thriller in 2012. But is this really what we want from the behemoth that is U2? Do we really need CDs and vinyl in the same package? And seriously: sunglasses? I live in New Jersey – I can go to a mall and pick out douchebag accessories at Sunglass Hut. This set is certainly going to have its share of buyers – but if you stumble across this page, let’s have a chat – not only because I wonder what makes you tick, but because you clearly have enough money to buy me a copy, too.
6 comments
Dennis says:
Aug 5, 2011
I admit it, I complain about reissues then usually go ahead and pony up anyway. I’ve gotten all the U2 reissues through Unforgettable Fire and the R.E.M. remasters, and the Who and and and and. I’m taking a pass on this one, though. It strikes me as the most cynical of cash grabs, surpassing the Who and their endless versions of the same record (yes, I’m talking about you, Live at Leeds).
Don’t get me wrong, I love this album. I was living in Germany when it came out, and on its release date I took an extended lunch to go downtown (in uniform) to grab a copy (yes, I have one with Adam Clayton’s schlong on full display). I pleyed it forever and still listen to it more than any other U2 album, but I’m still not getting this set.
This record was perfect as released. By the time this was recorded CD’s were already long established so I’m not sure what remastering will do for the original record. As for all the other crap – yawn. I liked the B sides/rarities on the earlier remastered sets because you could track a band working on its craft and striving to make it big. When Achtung Baby hit the scene, they were already the biggest thing going. The tour was over the top, but in a good way, not like say, Pop Mart, but sadly this for me was their apex.
After this Bono to me morphed from precocious to prententious. After the commercially failed Pop expirement, they retreated to the world of playing it safe and raking in the $$$. I was never so mad leaving a show as I was the night I saw them in Dallas on the Elavation tour. Right then and there U2 and I broke up. I’ve bought the rest of the records but like when you see an old flame, it’s never the same. Sorry, lads, but this is one self-indulgent money grab that I’m saying no to.
blerd says:
Aug 5, 2011
Wow. Dennis. I didn’t know you had it in you!
The reissue does seem a little extravagant. I’m not really sure how I feel about that. I do believe that there’s a limit to what can be done in terms of remastering, since most albums released in 1991 when “CD quality sound” was already fully established.
I don’t know that they were necessarily “the biggest thing going” (at least in the U.S.) when “Achtung” came out. Wasn’t “Rattle & Hum” considered something of a disappointment?
I do agree that this was their apex. They’ve been inconsistent since, but when they’re good, they’re still capable of inducing chills. Seeing a U2 show is on my bucket list for sure.
Dennis says:
Aug 5, 2011
Rattle & Hum was definitely viewed as a misstep, and I think I remember reading reviews at the time that presciently called it self-induglent. In the wake of the Joshua Tree, it was hardly career killing. The soundtrack album hit #1 given the thirst for all things U2. Pop and its tour did more damage commercially and some, notably Greg Kot, would argue artistically as they stopped taking chances after that.
I did have a friend go to the Meadowlands show a couple of weeks ago, and told me they were better than he had seen them recently, and this is a guy who saw them playing pubs in Dublin when they were nothing. I agree with you that they’re still capable of it when they want to be.
Drew says:
Aug 5, 2011
To answer questions, Mike, I am exactly the kind of person who would want this. Unfortunately, I am exactly NOT the kind of person who can afford it.
Still, Achtung Baby is, in my opinion, not only U2’s best album, but my favorite album of all time. Were this box a financial option for me, bet your ass it’d be in my possession.
blerd says:
Aug 5, 2011
Hell, *I’m* not the type of person who can afford this. I’m cool with my copy.
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Nov 4, 2011
[…] Achtung is in the process of the full 20-years-on treatment, complete with a way-too-comprehensive reissue and a cheekily-titled tribute record compiled by a semi-prominent music rag (back in August, our […]