Let’s have a moment of silence for the musical career of Jennifer Lopez. The multimedia superstar started out humbly as a dancer on “In Living Color” and eventually made it big in movies before exploding in the music game as part of the “Latin explosion” that spawned hit records by Ricky Martin, Enrique Iglesias and the man who J. Lo would eventually marry, Marc Anthony. Early in the past decade, she routinely hit the top of the charts with songs like “Love Don’t Cost a Thing”, “I’m Real” and “Jenny from the Block”.
J. Lo’s 2005 release, “Rebirth”, was the first sign that something was slipping-selling 738,000 copies after a string of multi-platinum records. Two years later, “Brave” sold an anemic 165,000 copies. Lopez tried to launch a comeback late last year with the songs “Fresh Out the Oven” and “Louboutins” (anyone remember the nudeĀ catsuit on the Ryan Seacrest New Year’s Eve show?). However, radio interest in those two songs has been minimal, and with good reason. They suck.
Anyway, J.Lo was recently dropped has parted ways with Epic and Sony Music, and is reported to be close to signing a deal with Island Def Jam Records, the company headed by L.A. Reid. IDJ has recently been basking in the success of Justin Bieber, but recent albums by Rihanna, Mariah Carey and Janet Jackson have all performed below expectations, and it seems like most of the label’s big hits lately (including Rihanna along with Ne-Yo and Kanye West) were from artists signed by the since-departed Jay-Z.
Reid also has reportedly offered a multi-million dollar deal to hip-hop artist Shyne. Those of you who are not hardcore hip-hop heads might remember Shyne (if you remember him at all) for either a) being a vocal dead ringer for The Notorious B.I.G., and b) being the fall guy in the NYC shootout that involved his former label boss, Sean Combs and his then-girlfriend…Jennifer Lopez.
So now that Shyne’s been sprung from the pokey (and deported to his native Belize), he’s walked into a sweet deal that makes you wonder if record execs have been paying much attention to the charts these days. Shyne’s 2000 debut sold just under a million copies. The 2004 follow-up, “Godfather Buried Alive”, released amid much media attention and hysteria, only sold 461,000 copies. The record business was a much different animal in 2000 (and 2004) than it is in 2010. In a year when you have to be a major, major rap star in order to even sell half a million records (hell, 50 Cent’s latest album just broke the 400K mark this week), do you even think Shyne has a chance? Do the kids right now who are listening to Soulja Boy and Gucci Mane know (or care) who Shyne is? Does he have some dirt on a Def Jam exec? Because if I was L.A. Reid, the only way I could see myself handing out a million bucks to this dude to make records would be if he he had pictures or video of me orally servicing Jay-Z.
If Reid is out of touch with the music biz enough to offer a washed-up never-was that kind of cash, then maybe I need to start rapping and call Def Jam looking for a contract.
7 comments
GG says:
Feb 24, 2010
Those who fail to learn from the past are doomed to repeat it.
To me, it would be much more beneficial for them to do what they’ve done with young artists like Bieber. They’re cheaper, the fickle music audience isn’t yet sick of them, and you can churn out records quickly.
Music isn’t J-Lo’s first priority, and it shows. She’s never going to be a vocalist, so it’s all gimmicks with her. Based on her last two singles, she hasn’t shown any advancement. She’s just trying to go back to the well with what worked in 2000.
blerdwords says:
Feb 24, 2010
I don’t even think she has much of a film career anymore. What was the last hit movie she was in?
GG says:
Feb 24, 2010
She has a new romantic comedy coming out. I think she will have a movie career. She’s a good looking woman in the Jennifer Aniston demo. Tons of actresses in their 40s working. Sandy Bullock is 45. Isn’t that unbelievable?
Robert says:
Feb 25, 2010
“Hold It, Don’t Drop It” and “The Way It Is” were good songs on “Brave,” but it looks like neither was a single in the U.S. Too bad. It does seem like Lopez should concentrate on acting again full-time; it’s not easy for actresses over 40, despite Sandra Bullock’s great 2009 (and that’s despite “All About Steve,” which had apparently been on the shelf for a few years before “The Proposal” and “The Hangover” became hits over the summer), but if Lopez can get something going with directors like Steven Soderbergh or Lasse Halstrom again, that would probably help her career.
blerdwords says:
Feb 25, 2010
She probably just needs a good script, or to be a part of a solid ensemble. I can’t remember the title of the new rom-com she’s supposed to be in, but I saw the commercials during the Super Bowl, and it looks terrible.
GG says:
Feb 25, 2010
Actresses over 30 are favorites, especially with romantic comedies. Look at all these women getting all the plush parts. Julia Roberts, Jennifer Aniston, Jen Garner, and Katherine Heigl (though she’s on the young side as she’s only 32). Likability is such a huge factor in those kinds of movies so if you’ve built up a bit of a following, you’re always going to get these roles.
In J-Lo’s case, she stopped working for a little while to have kids and I imagine she’ll be fine. She never had that blockbuster movie career people thought she was going to have anyway, but she can totally live in this space as an actress.
Bootleg City: My Life Would Suck Without Young Girls | Popdose says:
Mar 5, 2010
[…] mean young girls no longer like her? Is she in the Musical Flavor of the Month Cutout Bin next to Jennifer Lopez? (No, young girls, I don’t have time to explain what a cutout bin is.) Or did Clarkson clear […]